More and more consumers are realizing the need to evolve with the times to get green smart. Growing organic produce is the ultimate starting point for such environmentally friendly projects, thus the increase in the popularity of organic beverages.

The best organic coffee beans are grown in Africa. The farmers plant their coffee trees in naturally mulched and composted soil under other vegetation such as banana trees. Here the coffee plants flourish as the other vegetation provide shelter from direct sunlight and heavy rain allowing just enough light and rain through for the coffee trees to grow healthy and strong without added hormones and chemicals. Non-synthetic pesticides may only be used in terms of the organic growing organizations regulations.

The popularity of the coffee bean is astonishing as it is ranked second in terms of world trade with oil at the number one spot. These small green seeds have a retail market of an estimated Seventy Billion US Dollars. In the past, pricing of beans where haunted by significant drops and rises caused by super sensitivity to volatile conditions in the market. The impact of world recessions on bean prices have been eliminated by the fixing of minimum prices.

When harvest time arrives, ripe berries are plucked from the tree with care as the tree only yields an estimated 2.20 lbs beans per year. The berries are soaked in water to soften the outer pulp. Residual pulp is removed until the coffee beans are clearly visible. The beans are then left to dry in the sun. Dried beans are sacked and weighed. Specially designed areas are allocated for organic products in each country of origin. Beans are auctioned and shipped to various destinations across the world.

A downside to organic produce is the scarcity of the products. Organic foods have a tendency to be associated with higher prices to consumers due to the products’ steeper pricing in relation to conventional products. Prices are higher due to various direct and indirect influences such as low yields, higher labor requirements, business start-up financing and additional land needs.

Farmers of organic coffee beans have strict guidelines to following. The guidelines are prescribed by relevant Independent organic certifying organizations, Fair Trade and KNCU. These rules and regulations are drafted according to international supply standards. Compliance with these organizational requirements is a feather in the hat of the farmer as he or she knows the organic produce planted and cared for on his farm meets high international standard.

Job creation for the community is another advantage of organic farming due to the intensity of labor. Participating farming communities on the African continent are reaping the benefits of growing organic coffee beans in terms of gaining economic independence, development of health care and education systems as well as building a positive future for their countries and families.

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